For text to tags, have a look at this: http://forum.eastgate.com/t/user-attributes-or-tags/1069/21?u=martinboycott-brown
It might be worth observing that, as far as I understand it, the way things work in The Archive is that you don’t get hyperlinks as such – the text inside the brackets is actually a search. Not that that helps to solve your problem, of course!